As companies are intangible, difficult to standardise, and co-produced whereas they’re delivered/consumed, the core starting point of the service design method is to be human-targeted. Design ethnography helps to communicate ideas, guidelines, methods, situations and the prefer to individuals throughout companies. That is related not only during the design stage of services but additionally during implementation.
Sasser and colleagues (1978) at the Harvard Business College recognized service design as designing, managing, and bettering the service delivery system. Not like scientific administration and mass production, McDonald’s utilized these ideas to the purchasers as well.