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The sadder news for Walt Disney is that Universal absorbed most of the studio’s artists, pushing the two Disney brothers into a dead end. Losing the lucky rabbit Oswald in bitter regret, but Walt Disney has learned a bloody lesson about the copyright of his brain children. He decided to get up and rebuild from scratch and the first path that Walt Disney thought of was to create a character to replace Oswald the rabbit.|Walt Disney humbly said that Mickey is no different from Oswald, the only difference is that one character is a mouse and the other is a rabbit. But in reality, Mickey has gone a lot further than Oswald. According to Fast Company, Mickey was a salesman of the Walt Disney Company soon after the mouse appeared in the voiced cartoon episode Steamboat Willie in 1928. Within the first five years, Mickey was bringing in one million USD/year from merchandise revenue (equivalent to 19 million USD in 2019). The mouse appeared in about 130 movies, captured the hearts of both children and adults, and appeared on thousands of products from school supplies, toys, food to clothes,…|Mickey is not the first animated character in Walt Disney’s career, but marks the first and most resounding success of a legend. Mickey has inspired Walt Disney to continue to create other famous cartoon characters such as Snow White, Cinderella or Sleeping Beauty… Even some people think that it is not. Who else but Mickey Mouse has laid the foundation for the Walt Disney Company to become the most powerful “empire” in the field of entertainment in the world.
